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Chipotle’s videos depict today’s farmers as huge, industrial farmers, concerned not about ethics and animal welfare, but motivated rather by greed and money. This could not be further from the truth! There are over 2 million farmers in this country. Each of whom are working long hours, braving extreme weather, and tirelessly caring for land and livestock. How many of those farmers are family farmers? 96 percent of them, according to the USDA, including the farm …
The way I would define “humanely raised” in the animal agriculture sense is: Treating animals with care and respect, keeping animals healthy, and allowing animals to live comfortable lives. I believe that the vast majority of farmers, both conventional and organic, are doing just that. Any true livestock farmer will tell you that in order to make a profit in the livestock industry, you must treat your animals well. This is especially important in today’s …
Chipotle’s videos portray farmers as unethical. The main character of “Farmed and Dangerous” depicts farmers as a CEO of a huge company who will do whatever it takes to make as much money as possible. While farmers are concerned about staying in business and supporting their family so they can continue to grow the food you eat, we are also very concerned about safety, sustainability, conservation, and overall ethical behavior. I hope I’ve been able to communicate …